Lorenzo Bianchi

Lorenzo Bianchi

Principal, KKR Capstone

Lorenzo Bianchi (London) joined KKR Capstone in 2020 and focuses on digital transformation across the European portfolio companies, addressing product management innovation and digital marketing strategies. Prior to joining KKR, Mr. Bi...

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SEP 14, 2020

Three Principles to Shift Digital Marketing from a Cost Centre to a Revenue Generator

Three Principles to Shift Digital Marketing from a Cost Centre to a Revenue Generator

When hearing the phrase “digital marketing”, generally our first reaction is to think of the ads we are served when scrolling through our favourite websites, search engines, or social media platforms. This is, however, the most recognisable face of a technological revolution that sits on the backend of the personalise...