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Through our recent conversations with management teams globally, we were reminded of the 1975 thriller “Jaws.” In it Mayor Vaughn exclaims “We need those Summer dollars!” as he grapples with the decision to close beaches during the summer high season. After having to deal with COVID restrictions, forced business closures, Delta variant scares and now Omicron, there was a strong desire among CEOs to return to business as usual.
We examined top line growth in the nearly 300 bo....